Increasing Your Customer Base

3 Reasons To Use Promotional Products For Your Non-Profit Fundraiser

Raising funds for your non-profit organization or cause is a tricky thing. You will need to create a plan that will bring in as much funding as possible without spending a lot of money on supplies for a major event. While it may seem counter-intuitive to buy bulk promotional products to enhance the fundraising endeavor, this is actually a very smart way to spend the budgeted funds you have available. Investing in a few promotional products, such as keychains, sticky wallets for the backs of phones, or even water bottles, can do a lot of good for your efforts. Take a look at three reasons promotional products are an awesome addition to your fundraising plans.

Some people give more when they get something in return. 

It is a really good idea to hand those who donate something to your fundraiser something in return beyond just a thank you. Something as simple as a branded notepad is a nice gesture. Some people will actually donate more to get these branded items. For instance, if you have different levels of "gifts" people can get according to how much they donate, you may see more people willing to hand over larger donations to get the better items. Likewise, you can sell promotional items at your planned fundraising event. For instance, attendees may be willing to pay $25 for a t-shirt if the majority of the money they spend is going toward your cause. 

Promotional products spread the message about your cause after the event. 

You want the word to get out into the community about who you are and what your cause is, and promotional products are great for doing just that. Imagine if you were to give t-shirts to those who donated the most money to your fundraiser. The t-shirts are branded with your non-profit organization's name and contact details. The person who received the t-shirt did so because they were a generous donor, and every time they wear it they are getting the word out about who you are. 

Showing your gratitude can yield more donations down the road. 

When you give small tokens of appreciation to those who donate to your fundraiser, the gratitude will be greatly appreciated. Some people will be more likely to donate to you again in the future if you give them a small freebie in exchange for their generosity. Therefore, promotional products are not just good for the planned event -- they can be part of a long-term marketing plan to yield more donations later on. 


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